Blogging – while it can take more time – is a huge future payoff for your business. It’s still one of the most reliable ways to make a name, and an income, online. Blogging can be incredibly confusing though, especially if you’re just starting out. To cut through the chaff and find the real “wheat” of blogging, check out these four ways to ensure your blog stands out with readers.
Your Content Has To Be Great, Unique And Communal
Keep in mind many of the best blogs are conversational and fairly laid back. Readers flock to these types of blogs because they feel they are getting a premium experience. Think about it: If you were given the chance to feel like you are hanging out with friends, getting more educated on a topic you’re passionate about as well as often getting free stuff, wouldn’t you be incredibly excited? I know I would!
This is the “secret” of most great blogs. They are all of these components wrapped up into one package. They cater to the reader with high value, informal communication and plenty of content to keep you busy and coming back.
Blogs should be driven by the idea that every visitor deserves a top-level experience. What’s one reason you love the blogs you do? At least part of the reason is most likely because you feel like a VIP – a guest the blog cannot live without.
Do sales pages and affiliate offers have their place? Yes; of course they do. These can certainly be incorporated into your blog, but they should never be the main focus. Always apply the 80/20 rule on your blog: Offer highly valuable, incredibly interesting content on your blog or email list 80 percent of the time, and sell or make offers 20 percent of the time. Breaking this rule of relationship management is too risky for any desirable results.
Keep Your Blog Updated Regularly
As you learn more about blogging and interact with more bloggers, you’ll come across dozens of recommendations about how often to post. The key is not to look for the “one perfect answer” about how often to post on your blog; the key is to simply be consistent.
Whether you work best with once a week, twice a week or even three times, pick a number you can commit to and be consistent with. As blogger and writer James Clear wisely points out, it’s okay to miss your habit once, but never skip twice. If you miss out once (for honest reasons), this is far better than skipping your habit twice or even more often. You’ll benefit from the self-discipline this creates.
If you’re worried about running out of ideas for content creation, this can also be efficiently solved. Writer and best-selling author Jeff Goins recommends always thinking of at least two blog post ideas per week. This is his own method for blogging, and he has found he never runs dry on blog ideas, because he always has one extra idea per week to mess around with.
Give Your Readers A Chance To Meaningfully Interact
Without question, your blog should have a comment section on every post. Aside from being informative, the main point of writing on the Internet is to interact with others. Readers should be naturally enticed by your high quality content, and it should then be easy and straightforward for them to comment on your post.
Always accommodate your readers as though they are close friends (which in many ways they are). Friends help other friends, and friends speak conversationally to one another. These are two core insights into successful blogs.
Make It Easy For Blog Visitors To Find Other Content
Oftentimes, people will visit your blog but not stay. In such instances, you want to provide multiple ways for people to engage with other content/platforms of yours. Include social media widgets or plugins on your blog posts. This way, people don’t have to work hard to find you elsewhere on the Internet. Plus, oftentimes Twitter, Facebook or Instagram followers will later subscribe or resubscribe, once they’ve gotten to see who you are over more time. Trust-building through a blog takes time, and including social media is a big component of this.